Google
Ads,
Engineered
To
Turn
Searches Into Sales.
Right now, someone is typing exactly what you sell into Google. My job is simple — make sure they find you, click you, and pay you. Search, Shopping, PMax, the lot — built on tracking that counts every dollar.
Two Ways I Run Google Ads.
Pick Your Money Path.
Leads or sales — the machinery is different, and pretending it isn’t is how budgets get wasted. I build for the outcome you actually get paid on.
Google Ads for Lead Generation
For service businesses that live on enquiries — calls, forms, bookings. Built to bring leads that actually pick up the phone and pay.
- High-intent keyword and geo mapping — buyers, not browsers
- Form + call conversion tracking wired through GTM and GA4
- Offline conversion imports so Google learns real leads from junk
- CPL-focused bidding tuned to your close rate, not vanity clicks
- Weekly negative keyword mining to stop the silent budget bleed
- Landing page fixes that lift conversion before you spend more
Explore Lead Generation →
Google Ads for E-Commerce / Shopify Stores
For stores that measure life in ROAS. Shopping, PMax, and Search built as one system — feed to checkout, tracked to the dollar.
- Shopping feed cleanup and optimization — titles, GTINs, pricing
- PMax structure for stores that can’t hide wasted spend
- Brand vs non-brand Search split so you’re not buying your own name
- Dynamic remarketing that brings abandoned carts back to checkout
- GA4 purchase tracking with enhanced conversions — every sale counted
- ROAS-target bidding reviewed and tuned every single week
Explore E-Commerce →
Every Campaign Type. One Engineer.
Whatever Google offers, I’ve run it with real money on the line. Here’s the toolbox — and what each tool is actually for.
Search
Text ads shown the second someone types what you sell. The highest-intent traffic money can buy — when the keywords are right.
Best for: capturing existing demandShopping
Product image, price, and store name right at the top. Lives or dies on feed quality — which is exactly where I start.
Best for: eCommerce product salesPerformance Max
Google’s full network in one campaign. Brilliant when structured properly, a budget shredder when it’s not. PMax deep dive →
Best for: scale across every channelDemand Gen
Visual ads across YouTube, Discover, and Gmail that create demand before people search — and feed your Search campaigns later.
Best for: new products, new audiencesYouTube
Video campaigns for awareness and remarketing — reaching buyers while they watch, at CPMs that put social ads to shame.
Best for: brand building that converts laterDisplay & Remarketing
Follow-up ads across millions of sites for people who visited and didn’t buy. Cheap, persistent, and quietly profitable.
Best for: closing the ones who almost boughtWant the whole thing handled end to end? See full Google Ads Management →
Everything Your Account Gets. No Add-On Games.
One management fee, the full checklist. If it makes your dollars work harder, it’s already in the plan.
No Autopilot. No Guesswork.
Google will happily spend whatever you give it. Making it spend well is engineering — and it comes down to three disciplines.
Measure before you spend
GTM, GA4, enhanced conversions, offline imports — verified before scaling a cent. Feed Google bad data and it optimizes toward garbage, at your expense.
Let data pick winners
Keywords, copy, bids, audiences — tested in controlled batches with defined budgets. My opinion doesn’t decide anything here. The numbers do.
Weekly, not monthly
Search terms audited, negatives added, budgets moved — every week. Accounts checked monthly leak money for thirty days straight before anyone notices.
From First Call To First Profitable Dollar
Free Audit
I go through your account — or your plan if you’re starting fresh — and show you exactly where money’s leaking. No charge, no strings.
Tracking Build
GTM, GA4, conversion imports — measurement wired and tested before we scale a cent. Boring? Yes. Optional? Never.
Launch & Test
Structured campaigns go live with controlled budgets. We find what converts before we pour fuel on it.
Scale What Pays
Weekly optimization, transparent reporting in dollars. You always know what went in, what came back, and why.
Questions People Ask Before The Audit
What’s the minimum ad budget to make Google Ads worth it?
I recommend at least $1,000–$1,500/month in ad spend. Below that there isn’t enough data to test and optimize properly — and I’d rather tell you now than take your money and shrug later.
How fast will I see results?
Honest answer: tracking is live in week one, real signal shows in 2–4 weeks, and the compounding gains land over the first 90 days. Anyone promising page-one domination in week two is selling a story.
Should I run Search or Performance Max?
Usually both, structured so they don’t cannibalize each other. Search captures intent you can control; PMax finds volume you can’t reach manually. The audit shows the right split for your account — I don’t guess with your money.
Do you work with Shopify stores?
Yes — it’s a specialty. Feed optimization, PMax for stores, GA4 purchase tracking with enhanced conversions, dynamic remarketing. If you run on Shopify, you’re in the right place.
Do you lock me into a contract?
No. Month to month. If the numbers stop making sense for you, you leave — no exit fees, no drama. That deal keeps me sharp.
Who owns the ad account and the data?
You do. Always. Everything is built in your Google Ads account, under your ownership, with full access from day one. If we ever part ways, everything stays with you.
Someone’s Searching For You Right Now. Are You There?
The free audit shows the leaks, the missed revenue, and the plan — in dollars, on one page. Then you decide.
Book My Free Google Ads Audit