Google Ads. Meta Ads.
All Built to Make You More Money.
I help service businesses and eCommerce brands in the US, UK, Australia, and Europe grow revenue through Google Ads and Meta Ads — without wasting a single dollar on campaigns that don’t convert.
Most Ad Accounts Don’t Have a Traffic Problem.
They Have a Money Leak Problem.
I audit accounts every week. The same three leaks show up over and over — and every one of them has a dollar figure attached.
Spray-and-pray targeting
Broad audiences, no structure, everyone lumped into one campaign. The platform happily spends your budget on people who were never going to buy.
Costs you: wasted clicks, every dayBroken tracking
If conversions aren’t measured properly, Google and Meta optimize toward junk signals. You’re paying smart platforms to make dumb decisions.
Costs you: the algorithm working against youScaling the losers
Budget spread evenly across winners and losers because nobody’s watching weekly. The losers quietly eat the profit the winners bring in.
Costs you: margin, month after monthTwo Services. Done Properly.
No 14-service menu where everything’s average. I do paid ads on the two platforms where your buyers actually are — and I go deep on both.
Google Ads
Capture people already searching for what you sell — and turn that intent into revenue you can count.
- Search campaigns built on real buyer intent, not keyword stuffing
- Shopping & Performance Max with clean feeds and tight structure
- Conversion tracking wired through GTM + GA4 before a dollar scales
- Negative keyword discipline that stops the silent budget bleed
- Weekly bid and budget moves based on what’s printing money
Meta Ads (Facebook + Instagram)
Create demand where your customers scroll — with creative testing that finds winners fast and scales them hard.
- Pixel + Conversions API setup so Meta sees every sale it drives
- Creative testing matrix — hooks, angles, formats, on a schedule
- Retargeting funnels that follow up instead of falling off
- Advantage+ and manual scaling rules — winners fed, losers cut
- Reporting in dollars: spend, revenue, ROAS. Not likes.
Agencies Guess. Engineers Measure.
Every account I run follows the same three-part system. It’s not exciting. It just works — and it’s why the ROAS holds up after month one.
Measure every dollar first
GTM, GA4, enhanced conversions, Meta CAPI — wired and verified before scaling anything. If the data’s wrong, everything downstream is expensive guesswork.
Small bets, real answers
Creatives, audiences, offers, angles — tested in controlled batches with defined budgets. Opinions don’t pick winners here. Data does.
Feed winners, cut losers
Weekly optimization, not monthly check-ins. Budget flows to what’s returning dollars and gets pulled from what isn’t. Ruthlessly.
From First Call to First Profitable Dollar
Free Audit
I go through your account (or your plan, if you’re starting fresh) and show you exactly where money’s leaking. No charge, no strings.
Tracking Build
GTM, GA4, CAPI — measurement wired and tested before we scale a cent. Boring? Yes. Optional? Never.
Launch & Test
Structured campaigns go live with controlled budgets. We find what converts before we pour fuel on it.
Scale What Pays
Weekly optimization, transparent reporting in dollars. You always know what went in, what came back, and why.
Typical Agency vs. ROAS Engineer
The usual agency deal
- You talk to an account manager who relays to someone you’ll never meet
- Monthly check-ins while your budget runs on autopilot
- 12-month contracts you’re locked into before results exist
- Reports full of impressions and clicks — vanity, not revenue
- Your own account data kept at arm’s length
How I work
- You talk to me. The person answering is the person doing the work.
- Weekly optimization — budgets move when the data moves
- Month to month. I keep clients with results, not paperwork.
- Reporting in dollars: spend in, revenue out, ROAS. That’s it.
- Full account access, always. It’s your account and your data.
Questions People Ask Before the Audit
What’s the minimum budget to work with you?
I recommend at least $1,000–$1,500/month in ad spend. Below that, there isn’t enough data to test and optimize properly — and I’d rather tell you that now than take your money and shrug later.
How fast will I see ROAS?
Honest answer: tracking is live in week one, real signal shows in 2–4 weeks, and the compounding gains land over the first 90 days. Anyone promising 10x in week two is selling you a story.
Google Ads or Meta Ads — which should I start with?
Depends on your demand. If people are already searching for what you sell, Google captures that intent first. If you need to create demand for something new, Meta usually leads. The free audit tells you which — I don’t guess with your money.
Do you lock me into a contract?
No. Month to month. If the numbers stop making sense for you, you leave — no exit fees, no drama. That deal keeps me sharp.
Who owns the ad account and the data?
You do. Always. Everything is built in your accounts, under your ownership, with full access from day one. If we ever part ways, everything stays with you.
Want to Know What Your Ads Should Be Making?
The free audit shows you the leaks, the missed revenue, and the plan — in dollars, on one page. Then you decide.
Book My Free Strategy Call