Google
Ads
That
Fill
Your
Calendar,
Not Just Your Analytics.
Clicks don’t pay invoices — booked jobs do. I build Google Ads for service businesses where every call and form is tracked, junk leads get filtered out of the algorithm’s diet, and the budget chases enquiries that actually close.
Most Lead Campaigns Don’t Have A Traffic Problem.
They Have A Junk Problem.
I audit lead gen accounts every week. The same three killers show up again and again — and each one has a dollar figure attached.
Junk leads Google can’t unsee
Spam forms and tyre-kickers get counted as “conversions” — so Google hunts for more of them. You’re literally paying to train the algorithm wrong.
The fix: offline imports + qualificationCalls that never get counted
For most service businesses, the best leads phone in. No call tracking means Google optimizes on half the picture — the cheaper, worse half.
The fix: call tracking wired into GTMOne campaign for everything
Every service, every suburb, one budget bucket. Your emergency jobs subsidize the browsers, and nothing gets the bid it deserves.
The fix: service + geo campaign splitsEverything Your Account Gets. Built For Enquiries.
One management fee, the full lead-gen checklist. If it turns clicks into booked jobs, it’s already in the plan.
Built For Businesses That Live On Enquiries
If your revenue starts with a call, a form, or a booking — this is your system.
Don’t see your industry? If your customers call, book, or fill a form first — this system works.
Part of my Google Ads services. Selling products instead? Google Ads for E-Commerce →
Optimized To Booked Jobs. Not Clicks.
Anyone can buy traffic. Turning it into enquiries that close comes down to three disciplines — none of them optional.
Count every call and form
GTM, GA4, call tracking — wired and verified before scaling a cent. If half your leads phone in and none get counted, Google is optimizing blind.
Teach Google what “good” means
Offline conversion imports send your closed deals back into the account. The algorithm stops chasing form-fillers and starts finding buyers.
Weekly, not monthly
Search terms audited, negatives added, budgets moved to the services and suburbs that book — every week, written down in the log.
From First Call To First Booked Job
Free Audit
I go through your account — or your plan if you’re starting fresh — and show you exactly where lead budget is leaking. No charge, no strings.
Tracking Build
Forms, calls, and CRM feedback wired through GTM and GA4 — verified before we scale a cent.
Launch & Test
Service and geo campaigns go live with controlled budgets. We find which enquiries close before pouring fuel on them.
Scale What Books
Weekly optimization toward your CPL targets, transparent reporting in dollars. You always know what a lead costs and what it’s worth.
Questions People Ask Before The Audit
What’s the minimum budget for lead gen on Google Ads?
I recommend at least $1,000–$1,500/month in ad spend. Below that, there isn’t enough data to find your cost per lead and optimize it down — I’d rather tell you now than take your money and shrug later.
How fast will leads start coming in?
Search ads can produce enquiries within the first 1–2 weeks once tracking is live. Your cost per lead stabilizes over 30–60 days as the negatives, bids, and offline data compound. Anyone promising a flooded inbox by Friday is selling a story.
What about junk and spam leads?
That’s the core of this system: qualification filters, spam blocking, weekly negative mining, and offline imports so Google learns from deals you actually closed — not from bots filling forms. Junk gets filtered before it poisons the data.
Do you fix landing pages too?
Yes — conversion recommendations are included. I audit the page every ad points to, flag what’s killing enquiries, and guide the fixes. A great ad into a weak page is money on fire, so this isn’t optional.
Do you lock me into a contract?
No. Month to month. If the numbers stop making sense for you, you leave — no exit fees, no drama. That deal keeps me sharp.
Who owns the ad account and the lead data?
You do. Always. Ads account, tracking, lead history — all built under your ownership with full access from day one. If we part ways, everything stays with you.
Ready For A Calendar That Fills Itself?
The free audit shows where your lead budget leaks, what a lead should cost you, and the plan — in dollars, on one page. Then you decide.
Book My Free Lead Gen Audit