Meta
Ads
That
Stop
The
Scroll —
And Start The Sales.
Facebook and Instagram aren’t billboards — they’re the world’s biggest shopping mall disguised as a feed. I build Meta ads that stop thumbs, win clicks, and get tracked all the way to the dollar.
New arrivals your feed will love.
SHOP NOWTwo Ways I Run Meta Ads.
Pick Your Money Path.
Leads or sales — Meta treats them very differently, and so do I. The creative, the events, the bidding — all built for the outcome you actually bank.
Meta Ads for Lead Generation
For service businesses that live on enquiries. Built to fill your calendar with leads that pick up the phone — not tyre-kickers who clicked by accident.
- Instant forms and landing funnels with qualifying questions built in
- Pixel + Conversions API so Meta learns from real leads, not junk
- Creative angles tested for intent — pain, proof, offer, urgency
- Retargeting sequences for the ones who almost filled the form
- CRM feedback loop — closed deals teach the algorithm what to find
- CPL-focused bidding tuned to your close rate, every week
Explore Lead Generation →
Meta Ads for E-Commerce / Shopify Stores
For stores that measure life in ROAS. Creative testing, Advantage+, and retargeting built as one funnel — scroll to checkout, tracked to the dollar.
- Pixel + CAPI dual tracking so every purchase gets counted
- Creative testing matrix — hooks, formats, angles on a schedule
- Advantage+ Shopping structured to scale winners, not hide waste
- Dynamic product ads that bring carts and browsers back
- UGC-style creative direction that doesn’t scream “advert”
- ROAS-target scaling rules reviewed every single week
Explore E-Commerce →
Every Placement That Matters. Both Platforms.
Facebook and Instagram, feed to Reels — here’s the toolbox, and what each piece is actually for.
Facebook Feed
Still the workhorse — broad reach, every age group with a wallet, and the strongest lead-form performance on Meta. Facebook deep dive →
Best for: lead gen and 30+ audiencesInstagram Feed
Where products get discovered and brands get judged. Polished creative wins here — and converts shoppers mid-scroll. Instagram deep dive →
Best for: eCommerce and visual brandsReels
The cheapest attention on Meta right now. Native-feeling video that hooks in the first second — or gets swiped into oblivion.
Best for: reach and new-customer discoveryStories
Full-screen, sound-on, tap-through. Perfect for offers, drops, and urgency — the format built for “act now.”
Best for: promotions and retargetingAdvantage+ Shopping
Meta’s automated scaling machine. Feeds on clean tracking and strong creative — starve it of either and it eats budget instead.
Best for: scaling proven eCom winnersRetargeting & DPA
Dynamic product ads that follow carts, browsers, and window-shoppers back to checkout. Quietly the most profitable spend in the account.
Best for: closing the ones who almost boughtEverything Your Account Gets. No Add-On Games.
One management fee, the full checklist. If it makes your dollars work harder on Meta, it’s already in the plan.
No Boosted Posts. No Guesswork.
Meta will happily spend whatever you give it. Making it spend well comes down to three disciplines — none of them optional.
CAPI first, always
iOS killed lazy tracking years ago. Pixel plus Conversions API, events QA’d and deduplicated — before a dollar scales. Feed Meta bad data and it optimizes toward garbage.
Creative is the targeting
On Meta, the ad itself finds the audience. So creative gets tested like experiments — hooks, formats, angles in controlled batches. Opinions don’t pick winners. Data does.
Weekly, not monthly
Budgets moved, fatigue caught, losers cut — every week. Meta accounts checked monthly burn money for thirty days straight before anyone notices.
From First Call To First Profitable Dollar
Free Audit
I go through your ad account — or your plan if you’re starting fresh — and show you exactly where money’s leaking. No charge, no strings.
Pixel + CAPI Build
Tracking wired, events QA’d, deduplication verified — before we scale a cent. Boring? Yes. Optional? Never.
Launch & Test
Creative batches go live with controlled budgets. We find the hooks that convert before we pour fuel on them.
Scale What Pays
Weekly optimization, transparent reporting in dollars. You always know what went in, what came back, and why.
Questions People Ask Before The Audit
What’s the minimum budget to make Meta Ads worth it?
I recommend at least $1,000–$1,500/month in ad spend. Below that, Meta can’t exit the learning phase properly and there isn’t enough data to test creative — I’d rather tell you now than take your money and shrug later.
How fast will I see results?
Honest answer: tracking is live in week one, the learning phase settles in 1–2 weeks, real signal shows by week 3–4, and the compounding gains land over the first 90 days. Anyone promising viral ROAS in week one is selling a story.
Facebook or Instagram — which should I run?
Usually both, with creative built per placement. Facebook still wins most lead gen and 30+ audiences; Instagram and Reels win visual products and discovery. Your audience decides — the audit shows you the split before you spend.
Didn’t iOS kill Meta Ads tracking?
It killed lazy tracking. With the pixel plus Conversions API running server-side, deduplicated and QA’d, Meta sees the sales it drives again — which is exactly why tracking is step one of every account I touch.
Do you lock me into a contract?
No. Month to month. If the numbers stop making sense for you, you leave — no exit fees, no drama. That deal keeps me sharp.
Who owns the ad account and the data?
You do. Always. Everything is built in your Business Manager, under your ownership, with full access from day one. If we ever part ways, everything stays with you.
Your Customers Are Scrolling Right Now. Stop The Thumb.
The free audit shows the leaks, the missed revenue, and the plan — in dollars, on one page. Then you decide.
Book My Free Meta Ads Audit